Alix Earle Appears to Reference Robert Irwin in New Reale Actives Ad

Alix Earle has given fans something new to decode after appearing to reference her Dancing with the Stars season 34 finale loss to Robert Irwin in a new advertisement for her skincare brand, Reale Actives.

The social media personality shared the ad on September 15, 2026. The commercial promotes a calming serum and includes several visual details that quickly caught the attention of fans.

One particular moment stood out: Earle walks past a crocodile statue with a disco ball positioned inside its open mouth.

For Dancing With the Stars viewers, the imagery was hard to miss.

Why Alix Earle’s New Ad Has DWTS Fans Talking

Earle’s Reale Actives commercial appears to contain several references to moments from her personal and professional life.

The crocodile and disco ball combination attracted particular attention because Robert Irwin became closely associated with both ideas during Dancing With the Stars season 34.

Irwin, a wildlife conservationist, competed alongside professional dancer Witney Carson. Earle competed with Val Chmerkovskiy.

The two couples eventually reached the season 34 finale, where Irwin and Carson won the Len Goodman Mirrorball Trophy. Earle and Chmerkovskiy finished as runners-up. ABC confirmed the final results following the November 25, 2025 finale.

Earle Invites Fans to Look for Easter Eggs

The apparent DWTS reference became even more interesting after Earle encouraged viewers to examine the commercial closely.

In her TikTok caption, she described the new serum as the latest addition to her Reale Actives routine. She also asked followers how many Easter eggs they could find in the advertisement.

That prompted fans to search for possible references hidden throughout the video.

One commenter specifically asked whether the crocodile statue was a reference to Robert Irwin. Earle appeared to acknowledge the comment by liking it.

She also responded to another comment about the statue with a reference to the mirrorball.

Those interactions fueled speculation that the crocodile-and-mirrorball scene was intentionally connected to her Dancing With the Stars experience.

Still, Earle has not directly stated that the scene was intended as a jab at Irwin. Therefore, the moment is best described as an apparent reference rather than a confirmed feud.

Alix Earle and Robert Irwin’s DWTS History

Earle and Irwin were among the standout contestants on Dancing With the Stars season 34.

ABC announced Earle as part of the 2025 cast alongside Val Chmerkovskiy. Irwin was paired with Witney Carson.

Both couples advanced to the finale, joining Jordan Chiles and Ezra Sosa, Dylan Efron and Daniella Karagach, and Elaine Hendrix and Alan Bersten.

The finale featured three rounds of dancing before the season’s winner was announced. Irwin and Carson ultimately took the Mirrorball Trophy, while Earle and Chmerkovskiy placed second.

The result remains part of Earle’s recent public story, which may explain why fans immediately connected the imagery in her latest commercial with her time on the show.

The Reale Actives Ad Contains More Than One Easter Egg

The apparent Robert Irwin reference is not the only detail fans have been discussing.

The commercial also appears to play with other recognizable parts of Earle’s public life. Entertainment coverage has noted references involving her relationships and her public falling-out with Alex Cooper.

That makes the ad feel less like a traditional skincare commercial and more like a playful collection of personal references.

The strategy also fits Earle’s established social-media presence, where followers are often encouraged to spot details and interpret references.

Robert Irwin Has Since Returned to the DWTS Franchise

The Dancing With the Stars connection is especially timely because Irwin has remained involved with the franchise.

After winning season 34, Irwin became the host of Dancing With the Stars: The Next Pro, a series centered on aspiring dancers competing for opportunities to become professional dancers on the main show. ABC announced the series for 2026.

He is also continuing his connection to the franchise as host of the DWTS After Party during season 35. ABC’s current cast announcement identifies him as the season 34 Mirrorball champion.

Meanwhile, season 35 has already begun, giving fans another reason to revisit memorable moments from the previous season.

Was Alix Earle Actually Shading Robert Irwin?

That remains open to interpretation.

The crocodile statue, the mirrorball imagery and Earle’s interactions with commenters certainly gave fans a reason to connect the advertisement with the season 34 finale.

However, Earle has not publicly issued a direct statement saying the commercial was designed to mock or criticize Irwin.

For now, the safest reading is that she intentionally included an Easter egg that fans associated with her Dancing With the Stars experience.

Whether viewers interpret it as playful humor, nostalgia or something sharper is ultimately up to them.

Alix Earle’s Career Continues Beyond Social Media

The new advertisement also highlights how Earle has expanded her public profile beyond TikTok.

Her work now spans social media, television and beauty entrepreneurship. Her skincare brand, Reale Actives, has become another major part of her professional identity.

At the same time, her Netflix series Earle Meets World has given viewers a closer look at her life, relationships and career.

With her latest commercial, Earle is once again combining personal storytelling with marketing — and giving her audience plenty to talk about along the way.

What We Know So Far

• Alix Earle released a new Reale Actives advertisement in September 2026.
• The commercial includes a crocodile statue and a disco ball.
• Fans connected the imagery to Robert Irwin and Earle’s Dancing With the Stars history.
• Earle appeared to acknowledge comments about the possible reference.
• Robert Irwin and Witney Carson won Dancing With the Stars season 34.
• Earle and Val Chmerkovskiy finished second.
• Earle has not explicitly confirmed that the commercial was intended as a dig at Irwin.
• Irwin remains connected to the franchise through Dancing With the Stars: The Next Pro and the DWTS After Party.