The 2026 Victoria’s Secret Fashion Show returned on October 18 with a star-studded runway, major musical performances and the comeback of one of the brand’s most famous fashion pieces. Kylie Jenner made her runway debut at the lingerie label’s annual event, wearing a diamond-covered Fantasy Bra valued at $50 million.
The extravagant design became one of the evening’s biggest talking points. Meanwhile, supermodels Bella Hadid, Gigi Hadid, Adriana Lima and Alessandra Ambrosio joined other familiar faces on the runway.
Held in Los Angeles, the show brought together fashion, entertainment and celebrity culture. It also marked the return of the Fantasy Bra, which had not appeared on the Victoria’s Secret runway since 2018. Source: Vogue
Kylie Jenner Makes Her Victoria’s Secret Runway Debut
Kylie Jenner took a major step into the lingerie brand’s runway history with her first appearance at the Victoria’s Secret Fashion Show. She wore the headline-making Fantasy Bra with a sheer mini skirt, clear heels and white feathered wings.
Her appearance brought a fresh celebrity angle to a runway traditionally associated with established Victoria’s Secret Angels.
According to Vogue, Victoria’s Secret Chief Creative Officer Adam Selman described Jenner as a cultural powerhouse when discussing the decision to feature her. Her influence extends across beauty, fashion and entertainment, making her a high-profile choice for the event.
The appearance also highlighted how the brand continues to connect its fashion presentations with a wider entertainment audience.
The $50 Million Fantasy Bra Returns After Eight Years
One of the most anticipated moments of the 2026 Victoria’s Secret Fashion Show was the return of the iconic Fantasy Bra.
Created in collaboration with luxury jeweler Jacob & Co., the latest design carries an estimated value of $50 million. Its intricate construction combines precious metals and thousands of natural diamonds.
What Makes the Fantasy Bra So Expensive?
The design features 4,410 natural diamonds surrounding a 75.54-carat Fancy Vivid yellow diamond at its centre. According to Vogue’s report, 15 craftspeople spent more than 1,000 hours creating the piece.
The finished design weighs just under four pounds, making its construction and fit important parts of the project.
Jeweler Jacob Arabo worked with Victoria’s Secret on the creation. The aim was to produce a piece of high jewelry that could also move with the body like lingerie.
The diamonds feature several cuts, including heart, pear, oval, marquise, radiant and round brilliant shapes, alongside the brand’s distinctive Angel-Cut design.
A Look Back at the Fantasy Bra’s History
The Fantasy Bra tradition began in 1996, when Claudia Schiffer wore the first design in a print advertisement. Over the years, the pieces became known for their elaborate craftsmanship and extraordinary reported values.
Notable designs included the $15 million Red Hot Fantasy Bra worn by Gisele Bündchen in 2000. Elsa Hosk wore the last Fantasy Bra before this year’s comeback, a Swarovski-covered design valued at $1 million, in 2018.
The 2026 edition marks a new chapter in that history, with Jenner becoming the latest high-profile figure associated with the iconic piece.
Bella Hadid, Gigi Hadid and Other Models Take the Runway
The 2026 show also brought together several well-known names from the modeling industry.
Bella Hadid and Gigi Hadid were among the prominent models featured at the event. They were joined by established Victoria’s Secret Angels, including Adriana Lima, Alessandra Ambrosio, Candice Swanepoel and Behati Prinsloo.
Other runway appearances included Rosie Huntington-Whiteley, Irina Shayk, Ashley Graham, Joan Smalls, Doutzen Kroes, Liu Wen, Anok Yai, Alex Consani, Elsa Hosk and Jasmine Tookes.
Barbara Palvin was also among the models featured in the show. Her appearance attracted attention because she had welcomed her first child with husband Dylan Sprouse in 2025, according to the supplied event report.
The diverse lineup brought together returning faces and newer names, reinforcing the show’s focus on fashion and entertainment.
Megan Thee Stallion, Tate McRae and KATSEYE Perform
Music played an important role in the 2026 Victoria’s Secret Fashion Show, adding live entertainment to the runway presentation.
The musical lineup included Megan Thee Stallion, Tate McRae, Megan Moroney and KATSEYE. Their performances helped create a fast-paced show that combined fashion with contemporary pop culture.
The inclusion of artists from different corners of the music industry also broadened the event’s appeal beyond traditional fashion audiences.
Rather than presenting a runway show in isolation, Victoria’s Secret continued to use music and celebrity appearances to create a larger entertainment experience.
Why the 2026 Victoria’s Secret Fashion Show Matters
The return of the Fantasy Bra gave the 2026 show a strong connection to the brand’s history. Its last runway appearance was in 2018, making this year’s version a notable moment for longtime followers of the event.
At the same time, Jenner’s debut reflected the growing relationship between fashion, beauty businesses and celebrity influence.
The combination of established models, high-profile performers and an elaborate jewelry creation gave the event several points of interest. The $50 million valuation also helped position the Fantasy Bra as a headline attraction.
Ultimately, the show demonstrated how Victoria’s Secret continues to bring together runway fashion and popular entertainment. The return of the Fantasy Bra added a historic element, while Jenner’s appearance introduced a new face to one of the brand’s most recognizable traditions.