Tommy Hilfiger NYFW 2026 turned The Plaza Hotel into one of New York Fashion Week’s biggest celebrity hotspots on September 10. Gigi Hadid, Kate Moss, Camila Cabello, Jisoo, Victoria Justice and Patrick Schwarzenegger were among the familiar faces connected to the Spring/Summer 2027 presentation.
The show marked Tommy Hilfiger’s return to the iconic New York venue. The Plaza also has a personal connection to the designer, who lived there with his wife, Dee Ocleppo Hilfiger, for more than a decade.
Gigi Hadid had a major role in the runway presentation. She opened the show as Hilfiger presented a fresh take on his signature American-inspired style. Reuters reported that the collection combined oversized polo shirts, plaid bucket hats and bold colours with the designer’s familiar red and navy palette.
Gigi Hadid Leads the Tommy Hilfiger Spring 2027 Show
Hadid was more than a front-row celebrity at Tommy Hilfiger NYFW 2026. She opened the Spring 2027 runway show, immediately putting the spotlight on the collection.
Her appearance also continued her relationship with the fashion label. She has featured in Tommy Hilfiger campaigns and remains one of the most recognisable models associated with the brand.
The runway itself focused on updated versions of classic American wardrobe staples. Oversized silhouettes, sporty pieces, collegiate influences and strong colour combinations helped give the collection a youthful direction. Reuters described Hilfiger’s approach as an effort to modernise his classic style for a younger generation.
Kate Moss and Other Fashion Stars Join the Guest List
Kate Moss was among the high-profile names attending the event. Her presence added another major fashion-world connection to a show already led by one of the industry’s best-known models.
Camila Cabello, Victoria Justice and Patrick Schwarzenegger were also among the celebrities seen around the Tommy Hilfiger presentation. Other names associated with the event included Jisoo, Romeo Beckham, Abby Champion, Coco Jones, Madelaine Petsch, Lisa Rinna and Meg Donnelly.
The guest list reflected the broad appeal of Hilfiger’s brand, bringing together models, musicians, actors and professional athletes.
Jordyn Woods and Karl-Anthony Towns Make a Coordinated Appearance
Jordyn Woods and NBA star Karl-Anthony Towns were also spotted at the show.
The couple appeared together in coordinated Tommy Hilfiger pieces, adding a sportswear-focused touch to the front-row style.
Their appearance also fit naturally with the designer’s continued connection to sports culture. Hilfiger’s latest collection featured collegiate and athletic references alongside traditional preppy clothing.
Jisoo Brings K-Pop Star Power to NYFW
BLACKPINK’s Jisoo was another notable name at the Tommy Hilfiger event.
Her appearance highlighted the increasingly global nature of New York Fashion Week. K-pop artists have become major figures in the luxury and fashion industries, often drawing enormous international attention to the brands they represent.
Jisoo has also been connected with Tommy Hilfiger through the brand’s recent campaigns, making her appearance at the Spring 2027 show particularly fitting.
What Tommy Hilfiger Showed for Spring 2027
The Tommy Hilfiger Spring 2027 collection stayed close to the designer’s American sportswear identity while giving familiar pieces a more contemporary feel.
Some of the key elements included:
- Oversized polo shirts
- Rugby-inspired styles
- Varsity and collegiate pieces
- Plaid accessories
- Bold red and navy combinations
- Colourful separates
- Relaxed, oversized silhouettes
The collection was presented under Hilfiger’s continuing idea of bringing classic prep into a more current setting. Reuters reported that the designer wanted the collection to give his established aesthetic a youthful update.
Why The Plaza Hotel Was an Important Choice
The location was not simply a glamorous backdrop.
Tommy Hilfiger previously lived in a penthouse at The Plaza with his wife for more than a decade. The designer therefore returned to a place with a direct connection to his personal history.
The venue also reinforced the collection’s New York identity. Hilfiger has long connected his designs with American culture and recognisable elements of New York life.
For the Spring 2027 show, that connection became part of the presentation itself.
Travis Kelce’s Tommy Hilfiger Connection Continues
Although Travis Kelce was not the focus of the runway show, his recent relationship with the brand has added another layer to Tommy Hilfiger’s current celebrity strategy.
Kelce appeared in the label’s Fall 2026 campaign alongside Gigi Hadid, Peggy Gou, Carmelo Anthony and Frances Tiafoe. The campaign was built around a distinctly New York setting and included scenes filmed at The Plaza.
Kelce also appeared with Taylor Swift’s dog, Wendy, in the campaign. His involvement demonstrates how Hilfiger has been combining fashion with sports and entertainment personalities to reach a wider audience.
Tommy Hilfiger Brings Classic American Style Into a New Era
The celebrity arrivals may have generated plenty of attention, but the collection remained the main story.
Hilfiger used the Spring 2027 show to revisit the preppy, sporty style that helped define his label while making it feel more current. The result was a collection built around recognisable American fashion codes but presented with brighter colours, relaxed proportions and youthful styling.
That balance is central to the brand’s current direction as it attempts to keep its classic identity relevant to a new generation.
With New York Fashion Week continuing through September 15, Tommy Hilfiger’s Plaza Hotel presentation has already emerged as one of the season’s notable celebrity and fashion moments.